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2024 TRENDS REPORT

The State of Nonprofit Fundraising, Technology
and Operations:
Impact on Mission Sustainability

Community Brands Nonprofit Solutions
2024 Research Study

In a time of fundraising shortfalls, economic uncertainty, staffing shortages, and day-to-day operational challenges, nonprofit leaders are innovating to drive efficiency. It's a transformative time for nonprofits and organizations embracing opportunities

Hexagon

The Community Brands Nonprofit Solutions 2024 Research Study shows successful, forward-thinking nonprofits are leading the change to improve and innovate. While organizations have many challenges to overcome, they are determined to capitalize on new opportunities and find unique ways to reach the communities they serve and achieve their missions.  

We surveyed 1,000 senior nonprofit leaders on topics like technology usage, sustainability, fundraising, automation, cloud technology, and more to understand how nonprofits are overcoming operational challenges.  

This report includes
finance insights from:

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    CEOs and Presidents

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    CFOs

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    COOs

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    CTOs

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    Senior leadership including:
    vice presidents, directors, and managers

CEO insights
7 in 10 nonprofits need more revenue streams

Nearly 7 in 10

nonprofits need more revenue streams today than they did two years ago

6 in 10 nonprofits

say the average number of funding sources has increased
over the last several years

6 in 10 nonprofits say the average number of funding sources has increased over the last several years
8 in 10 nonprofits say they must optimize spending

8 in 10 nonprofits

say they must optimize spending to serve their mission better

More than 4 in 5
nonprofit leaders

shared that their organization could better serve their missions by
managing systems more efficiently

More than 4 in 5 nonprofit leaders shared that they need to improve efficiency

The research study includes insights into:

Nonprofit Operations Icon

Nonprofit operations 

Fundraising Trends Icon

Fundraising trends

Accounting and fundraising Icon

Accounting and fundraising technology 

Automation Icon

Automation 

Cloud technology Icon

Cloud technology 

How Nonprofits are Innovating Icon

Nonprofit innovation

Download the Complete 2024 Research Study

2024 trends report