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Aug 2, 2024
3 Practical Year-Round Fundraising Strategies to Start Now
Have a free minute? Let’s make mission impact year-round.
You can make a year-round impact by implementing these turn-key fundraising ideas in minutes. Fundraising doesn’t always need to mean involved annual galas, golf tournaments, and large-scale campaigns. It doesn’t have to take months to plan.
There are low-lift things you can do now, some within minutes, that will raise your mission money. No- it’s not a get-rich-quick scheme, it’s proven and simple year-round fundraising!
Text-to-Donate
As we approach the new year, it's the perfect time to strategize how your organization will achieve its goals. Embracing text-to-donate could be a game-changer for your fundraising efforts, helping you reach both new and existing supporters efficiently throughout the year.
Text messaging is incredibly effective due to its high engagement rates. With a 98% open rate (far surpassing the 20% average for e-mails) and 97% of messages read within just three minutes, texting ensures your messages are seen quickly. This lock-step engagement is particularly valuable for urgent appeals or campaign updates.
You can start leveraging text-to-donate in no time, making it an ideal option for year-round fundraising. It also attracts younger donors who are accustomed to mobile communication and appreciate the ease of making donations via text. With 97% of Americans owning a phone, it's a direct channel to connect with a broad audience.
Additionally, mobile devices are a constant companion for most people, making them an excellent platform for charitable engagement. Text-to-donate not only simplifies the donation process—often requiring just a simple keyword to contribute—but also enhances participation by offering the convenience of donating from anywhere.
Overall, integrating text-to-donate into your strategy will streamline your fundraising efforts, increase donor engagement, and tap into a demographic that values mobile ease, setting your organization up for success throughout the year.
Not sure how many texts your organization should send? Read The 4 ‘Hows’ of “How Many Messages Should Nonprofits Send?”.
Recurring Giving
Establishing a recurring giving strategy used to be a hassle before online giving. Organizations had to secure commitments via phone or mail and follow up to ensure donors fulfilled them. This process was inefficient and stressful.
Now, technology makes recurring giving easy and quick to set up. Donors can effortlessly give monthly without forgetting, and organizations can rely on consistent support without awkward follow-up calls. Despite these advancements, many organizations still lack a solid recurring giving program.
Recurring giving is crucial for year-round fundraising and donor retention. A $10 monthly gift is easier for donors to commit to than a one-time $100 donation. Over a year, this monthly gift totals $120, providing more funding. In fact, recurring donors give 42% more annually than one-time donors.
Recurring donations provide a stable revenue stream, utilized by 45% of nonprofits. These predictable gifts allow for long-term stability and keep your cause top-of-mind for donors, enhancing retention.
Promote recurring giving using pre-made templates for emails, social media posts, and text messages. Understanding its impact helps your team work smarter, ensuring consistent funding and stronger donor relationships.
Don’t forget to say thank you, regularly, to your recurring donors and share a good success story to inspire continued giving.
Peer-to-Peer Fundraising
Your volunteer fundraisers are essential to your organization’s mission. Peer-to-peer (P2P) fundraising is a powerful, user-friendly tool that allows supporters to see their impact in real-time. With one third of nonprofits stating peer-to-peer fundraising is one of their revenue streams, this strategy should be a key part of your annual fundraising plans.
Setting up a P2P fundraising campaign is quick and straightforward. Development professionals will find it easy to implement, enabling supporters to create their own fundraising pages effortlessly. User-friendly platforms with customizable templates and seamless social media integration make the process simple and efficient.
P2P fundraising not only increases donations but also helps acquire new donors. Supporters can easily share their campaigns with friends and family, significantly expanding your donor base. P2P campaigns can raise up to 300% more than traditional direct requests, making them a highly effective fundraising method.
This flexible approach can be applied to any event or campaign, whether online or hybrid. Sponsors can create personalized pages and share their connection to your cause through personal stories and experiences. By simplifying the fundraising process, P2P fundraising optimizes your campaigns to meet your needs and goals, driving more donations and increasing awareness for your cause.
Fundraising doesn't always need to involve elaborate annual galas, golf tournaments, or large-scale campaigns that take months to plan. So, if you have a free minute, start making a lasting impact today. Learn more about how GiveSmart can make your mission a movement.
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