Nov 23, 2023
Giving Tuesday: Find Sustainable Success in 2023
This article by Cara Dickerson, GiveSmart’s Vice President of Customer Success and Account Management, originally appeared in Alliance on November 23, 2023. It shares how investing slightly more energy in your plan and communications can make a significant difference in your success on Giving Tuesday.
“Some organizations view Giving Tuesday as a waste of time because they find it difficult to break through the noise of the day. But did you know that organizations that promoted on Giving Tuesday activated 40 percent to 60 percent more donors over the whole end-of-year giving season?”