Dec 11, 2024

“The era of reactive giving: Inspiring one-time donors to become lifetime sustainers”

Woman looking at phone

This article by Cara Dickerson, Vice President of Customer Success and Account Management, GiveSmart by Momentive Software, originally appeared in Candid insights on December 11, 2024. It shares tips on the best ways to make an impact on Giving Tuesday as an individual.

“Reactive giving is on the rise. Whether as a flash point response to a crisis, natural disaster, or an election, one-time, smaller donations are becoming commonplace. Reactive donors respond based on emotion, giving less than donors who give regularly, and historically have been fleeting supporters. 

For nearly all nonprofits, converting one-time donors into long-term partners is a struggle. What can nonprofits do to prepare for an unplanned surge of donors and turn a reactive donor into a sustainable, regular one?  “

To read the article in its entirety, and learn more about amplifying your message, connecting with your supporters, personalizing your outreach, and leveraging technology, please visit here.

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We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

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The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

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MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

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Literacy Coalition of Palm Beach County