Why DonateStock?

November through December is known as the season of giving. To make this period a little cozier this year, we’re partnering with DonateStock, and our nonprofit partners can be a part of their $500,000 match!  

Curious? Act quick! This matching opportunity expires on December 31, 2022! Register your organization with DonateStock to get started. 

With this partnership, GiveSmart nonprofits, schools, and associations can efficiently receive stock gifts within minutes. The gift can be converted to cash on the nonprofit’s behalf as well.  

Benefits for Donors

When donors gift appreciated stock to charity, they avoid paying capital gains tax they’d otherwise owe if they sold their stock for cash. At the same time, those donors get to deduct 100% of the current value of the stock.  

For example, let’s say a donor bought a share stock 10 years ago for $1 and today it is worth $100. If she sold it, she would have to pay capital gains taxes on the $99 appreciation. She then would get the tax deduction only on the remaining amount. If that same donor gifts the $100 of stock to charity, she owes no capital gain tax and can deduct the full $100 on her taxes. 

With DonateStock, it is safe, easy, and free to donate stock. No brokerage required.  

Benefits for Nonprofits 

Charitable stock gifting represents a massive untapped source of funding for nonprofits. More than half of US households own stock and investments outweigh cash holdings.  

With looming uncertainty, now is the time to diversify revenue streams. Add stock gifting as a part of your fundraising strategy. Stock gifts represent an opportunity for larger gifts. And, until December 31, your organization can be a part of DonateStock’s $500,000 match.  

How it Works with GiveSmart’s DonorCRM

We are excited to announce that GiveSmart DonorCRM customers can now accept a stock donation by choosing the ‘Stock-Easily Accept Stock with DonateStock.com!’ under the ‘Add Gift Transaction Type’ page. 

After filling in the details, DonateStock initiates the transfer from donor to nonprofit. This option is included and readily available to all DonorCRM users. Donating stock is accessible and beneficial to all, and there are millions untapped. There are communication templates available to our nonprofit partners, too, to make educating and informing donors easier than ever.  

Connect with GiveSmart today, to learn more about how you can get started with this funding source as a part of our donor management platform.