Black_Tie_Boxing_Header

Black Tie & Boxing for JDRF

$
total raised
$
raised via text-to-donate
+%
over goal in peer-to-peer fundraising

“Although our team was hesitant to sign up with [GiveSmart], because it was something new and different, we’re glad we did. The platform proved to be dynamic, user friendly and will take your event to the next level.”

– Rachel Ryan, Volunteer Chairperson

Challenge

Solution

Black Tie & Boxing is an annual fundraising event consisting of a cocktail hour and formal dinner alongside a series of live, sanctioned Kickboxing/MMA-style matches. As a West Tennessee Healthcare Foundation fund, proceeds from the Black Tie & Boxing event go towards the Juvenile Diabetes Research Foundation. Year over year, the event proved to be a success, but the Black Tie & Boxing team knew the event had the potential to reach more members of their community and raise more for Type I Diabetes. 

Black_Tie_Boxing

Black Tie & Boxing partnered with [GiveSmart] to incorporate mobile and online giving tools, including text-to-donate, a live event thermometer, peer-to-peer fundraising, and Facebook Live. The Black Tie team launched a Fight Club-themed peer-to-peer fundraising campaign, where fighters in the community were invited to sign up and train for the event. Fighters shared their peer-to-peer fundraising page with family and friends and even attended a pre-event weigh-in at a local brewpub. In addition, text-to-donate instruction cards were placed on all the tables and general admission seats at the event, while Black Tie displayed a live event thermometer on-screen next to speakers. This made it easier for attendees to submit donations in any amount without cash or check. The sold-out event was also broadcast via Facebook Live to include supporters who could not attend. 

Impact

After incorporating [GiveSmart’s] mobile, online, and live-event fundraising tools into the Black Tie & Boxing gala, year-over-year revenue increased substantially and raised over $190,000. With peer-to-peer fundraising, fighters shared the event to help sell out the event. The addition of text-to-donate and the live event thermometer doubled donations from previous years. The extra revenue generated using the platform and tools allows the Black Tie team to advertise more widely for next year. By partnering with [GiveSmart], Black Tie & Boxing attracted new supporters, and event attendees (both on and offline) and raised significantly more year-over-year. 

Smiling African American woman using digital tablet.

Black Tie & Boxing is a fund of the West Tennessee Healthcare Foundation. WHF created the Black Tie & Boxing fund to benefit Juvenile Diabetes Research Foundation in its mission to fight against Type 1 Diabetes. The Juvenile Diabetes Research Foundation advocates for policies that accelerate access to new therapies, and provides a support network for millions of people around the world impacted by T1D. 

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.