Decoding Donors: Unpacking Donor Psychology and Mastering Outreach to Engage Every Generation

In this webinar, we’ll uncover the motivations and preferences driving donor behavior, providing valuable insights to help you tailor your outreach efforts for maximum impact.

From understanding the distinct characteristics of each generation to optimizing year-round strategies that resonate with donors of all ages, we’ll equip you with the knowledge and tools needed to build lasting relationships and drive meaningful results for your nonprofit.

Don’t miss this opportunity to gain a deeper understanding of your donors and elevate your fundraising efforts to new heights.

Speakers:

Nikkii Kashub is the current Director of Donor Management Solutions for GiveSmart and has served the nonprofit community for over 17 years. Her first taste of fundraising was in 2006 when she developed a philanthropic committee among friends to raise funds for Alex’s Lemonade Stand and the National Kidney Foundation. In 2010, Nikkii combined her love of philanthropy with her background in computer science to start a career in the donor management software industry helping nonprofit organizations save time while raising more money. Nikkii volunteers regularly for the local homeless shelter and spends time teaching small business marketing strategies to women entrepreneurs in her community. 

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Ryan has spent over a decade helping nonprofits. During his time at DonorSearch he helped thousands of nonprofits use fundraising insights from inside their CRM. He helped design and implement prospect management systems and processes at for-profit and nonprofit organizations. At Lighthouse Counsel he designed the firm’s first-ever AI-powered analytics solution. As Chair of The Giving USA Resource Development Committee, he closed some of the largest-ever gifts to the annual fund and helped achieve 100% Giving Institute member firm participation in the annual fund.