Giving Tuesday Game Plan: Strategic Marketing for Nonprofits

Get ready to tackle Giving Tuesday marketing like a pro! Join us for a dynamic and fun-filled webinar that’s all about crafting the ultimate game plan for your nonprofit’s Giving Tuesday campaign.

Whether you’re the quarterback of your development team or a key player on the social media squad, this session will equip you with the winning strategies you need to score big on the biggest giving day of the year.

We’ll cover everything from setting clear goals to crafting compelling messages, leveraging social media, and engaging with your donor base in a meaningful way. Attendees will learn how to design a strategic marketing plan that aligns with their mission, drives donor engagement, and maximizes impact.

Key takeaways include:

• Understanding the core elements of a successful Giving Tuesday campaign.
• Building and executing a tailored marketing plan that resonates with your audience.
• Utilizing digital tools and platforms to enhance outreach and engagement.
• Tracking and analyzing results to refine future campaigns.

Whether you’re new to Giving Tuesday or looking to elevate your existing efforts, this webinar will equip you with the insights and tactics to succeed.

Speakers

Andrea Genevieve is a seasoned marketing consultant with 17+ years of experience in digital marketing, specializing in social media. Her strategic approach and creative flair have earned her a reputation for delivering innovative solutions tailored to diverse client needs, from startups to Fortune 500 companies and nonprofit organizations. Andrea is a thought leader in the industry, sharing expertise as a frequent speaker and adjunct professor. She often serves as a trusted advisor for organizations aiming to make a lasting impact. Andrea lives in Asheville, NC with her husband and three children. An avid traveler, when she’s not creating content or consulting nonprofits, you’ll find her outdoors exploring waterfalls and enjoying road trips with her family.

Deedee De La Cruz is a seasoned marketing leader with 12 years of experience, specializing in the nonprofit sector. She has worked at various nonprofits, served on nonprofit boards in Austin, and volunteered with organizations. She has spearheaded marketing and fundraising programs, and developed business partnerships to support organizational growth for a nonprofit afterschool program. She has also held roles as Marketing and Development Chair and President of the Board for a local nonprofit in Austin. Currently, she is the Director of Marketing for Nonprofit Solutions at Momentive Software, overseeing the MIP and GiveSmart brands.