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Case Studies
Helping Young People Reach Their Full Potential with The Boys & Girls Club of Lawrence
Challenge
In 2021, the Boys & Girls Club of Lawrence was hosting a virtual event, featuring their members interviewing important figureheads from their community. It was supposed to be a celebration of their members and a highlight of the programs the club had done throughout the COVID-19 pandemic. They had hundreds of people interested in attending the event, from the safety and comfort of their homes.
At the time, the Boys & Girls Club of Lawrence was using OneCause for their fundraising and events. Several attendees had used OneCause previously, and had significant login issues, preventing dozens of people from participating. There were platform limitations on how much Boys & Girls Club of Lawrence could troubleshoot for these supporters, and OneCause had limited support team hours. As a result, dedicated sponsors and supporters were fully locked out.
Solution
After that complete disappointment, the Boys & Girls Club had big goals for future events and needed to find a solution that provided a good user experience for their staff, volunteers, and guests.
GiveSmart makes it easy to get back in the system, and the process takes a few clicks from staff to get started. The ease of accessibility is something the Club felt other software couldn’t offer them.
The Boys & Girls Club of Lawrence was also looking for technology that could offer features to support their future plans and growth. Custom ticketing, dynamic dashboards, easy auction setup, peer-to-peer fundraising, and text messaging all within the same platform have best supported the Boys & Girls Club of Lawrence’s success.
Impact
Because of the significant improvement to the guest experience, the Boys & Girls Club of Lawrence was also able to set up a community-centered, complex event called Celebrity Softball Weekend after implementing GiveSmart. In its second year, the club tripled its fundraising totals by adding in a paddle raise, something GiveSmart made easy for their staff to do and engaging for their donors.
Since GiveSmart offers unlimited campaign and feature usage with every plan, the Club soon realized they didn’t have to find new systems every time they wanted to do wrap-around and other smaller, low-key events.
Unlimited campaign availability has contributed to a fundraising culture shift at the Club, where they can try new things and not be bound by limited technology. Having everything in one place best served their donors and made things easier for the team and admin. Looking to the fiscal year ahead, the Club is excited to host additional, smaller events and get their highly engaged donors even more involved to best support their members.
About The Boys & Girls Club of Lawrence
The Boys & Girls Club of Lawrence has a 50-year history of delivering a high-quality Club experience for youth in Lawrence. Its mission is to "enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
About GiveSmart
GiveSmart is a connected fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.