How to Attract and Retain Committed Donors

It’s a competitive giving environment. When numerous worthy causes seek attention and hope for support, standing out is a challenge. How can you attract and retain committed donors this #GivingTuesday and beyond? How can you better understand your donors and encourage regular, year-round giving?

In this webinar, our guest speaker, Chris Barlow from Beeline Marketing, will guide you through:

• How you can employ one strategy to gather data on your donors and their preferences
• How you can improve your value propositions for one-time and recurring donors
• How you can learn the reasons behind donors’ generosity, emotions, and mindset
• How you can improve your digital assets including your landing pages, emails, and ads
• And more!

Join us as we discuss how asking your stakeholders the right questions can help you learn why donors give so that your organization can achieve greater year-round success. 

Speakers

Chris Barlow

Founder and Customer Happiness Director

Beeline Marketing

Beeline specializes in helping nonprofits grow their mission and donor base through digital marketing. As Founder and Customer Happiness Director, Chris Barlow is grateful to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors.

Most of all, he’s grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others.

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Madison Kautman is the Senior Campaign Manager for GiveSmart and a fundraising professional with a passion for the arts and culture sector. Before joining the GiveSmart team, Madison worked within many nonprofit organizations including art galleries, art museums, children’s museums, and a healthcare clinic. In addition, she was a GiveSmart customer for about two years, utilizing the platform to facilitate many events and fundraisers to make a difference in her community. ​