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Case Studies
Strengthening Community with the YMCA of Greenville
Challenge
The YMCA of Greenville had contracted with GiveSmart for several years prior to their current Executive Director's, MaryEllis Petrosian’s, tenure. The Y was also using other event and fundraising management tools. The catalog of tools that their fundraising staff had was full of redundancies and excess spending. The use of multiple tools created a disjointed experience for their donors, and excessive manual work and reporting for their staff.
Petrosian had over a decade of experience fundraising with GiveSmart, and knew it could be used for more than the YMCA of Greenville was using it for at the time. The fundraising team felt transitioning to GiveSmart for more of their initiatives would be best for both donors and staff. Petrosian knew the Y could save money and increase efficiency if they committed to one platform that could do more.
Solution
The expanded GiveSmart platform offered the tools they needed to save money and raise more. GiveSmart offers unlimited fundraising as a part of its contracts, and the Y utilizes the option to the fullest.
They host a dynamic Day of Giving where there are multiple, creative avenues to give. Being able to engage board members with peer-to-peer fundraising, the community at its branches and area businesses via text-to-donate, and their support network through communication channels is an integral part of their fundraising success. In its third year, the Y’s Day of Giving raised $200,000.
Impact
The YMCA of Greenville has been using more included GiveSmart features and integrations annually since Petrosian started her role. Their team has seen consistent fundraising growth, provided better giving experiences for their donors, and easier data management for their staff.
The Y has moved nearly every fundraising initiative to GiveSmart. In so doing, all donor information, reporting, and payment processing are in one place, making adding new initiatives efficient and manageable. In the first few months of 2024, their five fundraising events will all be run via GiveSmart, some for the very first time.
The fundraising foundation they have established with GiveSmart and the growth they’ve worked hard to achieve will allow them to continue to be a cornerstone of the Greenville community for generations to come.
About the YMCA of Greenville
For more than a century, the YMCA of Greenville has strengthened the foundations of the community it serves.
The Y is committed to nurturing the potential of children through Youth Development, improving the nation's health and well-being by promoting Healthy Living, and fostering a sense of Social Responsibility by providing opportunities to give back and support our neighbors.
They're proud of the diverse population they serve, and are passionate about keeping the organization’s promise to be a force for good. The YMCA of Greenville serves thousands of people, from all walks of life, through membership access and programs.
About GiveSmart
GiveSmart is a connected fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing.
Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart.