The Field Museum

$+
total raised
+
donors
$
average gift size

Challenge

Solution

The Field Museum needed to raise funds to support the museum’s ongoing initiatives, funds, and programs. They needed an online giving solution that was flexible enough to allow for multi-platform donations and the ability to use multiple online forms. Additionally, they wanted to determine a way to thank their donors instantaneously for their donations.

The Field Museum Product Pic

Through [GiveSmart], The Field Museum was able to embed a secure, mobile-friendly donation form on their website with custom fields, including “in honor of,” membership details, plus automatic email tax receipts with dynamic personalization fields. They also created multiple online forms for use across program and membership opportunities, each customized with the corresponding program or membership branding, including colors, images, description text, custom suggested gift amounts, and recurring gift options to help boost giving. After a donor had donated, they landed on a thank you page where The Field Museum embedded a video that explained its mission and showed visitors at the museum.

Impact

This new approach reminded donors to think about their favorite museums and encouraged new donors to support The Field Museum. Within the first year of implementation, they had raised $1,073,000 in donation funds from 5,452 donors. They also had procured 57 new recurring donors and had increased the average gift size to $330. This new support, both financially and otherwise, helped improve the museum bringing even more culture to the Chicago community.

Smiling African American woman using digital tablet.

The Field Museum, located in Chicago, is one of the world’s greatest natural history museums. Founded in 1893, The Field Museum fuels a journey of discovery across time to enable solutions for a brighter future rich in nature and culture, as highlighted by their mission of “Inspiring Curiosity.”

GiveSmart is a fundraising and donor management system that enables organizations to accelerate fundraising through configurable, mobile-friendly campaigns, peer-to-peer giving, auction and event management, simple tracking, and secure payment processing. 

Our mission is to help nonprofits and organizations reach their fundraising goals while creating an engaging, exciting, and easy giving experience for their donors. All. Year. Round. Click here to get started with GiveSmart. 

Sydney,Australia - August 24,2014: Competitors in the 'Color Run' fun run in Centennial Park. Runners are doused in coloured powder, bubbles and water as they run the 5K course.

Disclaimer: This case study originally featured a nonprofit that used MobileCause. MobileCause is now fully integrated into the GiveSmart platform. All mentions have been edited to reflect the new naming conventions.  

 The legacy feature set, staff assistance, and training continue to support thousands of nonprofits in raising billions of dollars. We invite you to check out GiveSmart Fundraise, Events, and Donor CRM today.