Year-End Best Practices Every Nonprofit Should Know

November 14, 2024

1-2 p.m. CT

Did you know? 64% of donors prefer to give online via a credit or debit card ¹.

How will your organization optimize the online giving experiences you will extend to your donors this year-end giving season?

In this webinar, fundraising experts will review best practices that will help your organization maximize donor generosity and increase your fundraising potential this November and December. Topics will include:

• How to optimize your landing pages to guide donors to a seamless giving experience
• How to craft emotional appeals that motivate donors to complete a donation
• How to leverage donation form features that encourage larger gifts
• And more!

Join us for actionable insights and expert tips that will help your nonprofit close the year on a high note and set the stage for success in the new year!

1. Source: National Philanthropic Trust

Speakers

Grace Green is a Senior Partnership Specialist at Double the Donation, the leading automated matching gift software provider for nonprofits and educational institutions. Through Double the Donation’s partnership program, Grace is able to work with other nonprofit technology leaders to empower organizations and help drive donations through employer matching gift programs. Grace and team are committed to closing the billion-dollar fundraising gap that exists between fundraising organizations and corporate giving programs to help organizations accomplish more good.

Nikkii Kashub is the current Director of Donor Management Solutions for GiveSmart and has served the nonprofit community for over 17 years. Her first taste of fundraising was in 2006 when she developed a philanthropic committee among friends to raise funds for Alex’s Lemonade Stand and the National Kidney Foundation. In 2010, Nikkii combined her love of philanthropy with her background in computer science to start a career in the donor management software industry helping nonprofit organizations save time while raising more money. Nikkii volunteers regularly for the local homeless shelter and spends time teaching small business marketing strategies to women entrepreneurs in her community.